Hey. I'm Lee.
I make complex things clear.

Reviews help build trust and influence purchase decisions. But when you barely have any, getting that first wave of social proof can be a challenge. I led two campaigns that turned reviews into a way to give back, planting trees in Kenya and corals in Indonesia for every review received. In the process, we took our review total from 2 to 228.

A product can do a lot—but that doesn’t mean people will understand it. For complex platforms like Samsung Knox, making the value clear is just as important as communicating the features. So we created a video that simplifies Knox into something clear, approachable, and easy to grasp—in a, well… Knoxshell.

Breaking through in a crowded market takes more than getting noticed—it takes credibility. I wrote a series of advertorials for CIO and The Hacker News designed to put Samsung Knox in front of the right business audience, build trust, and drive traffic to the product homepage.

Landing pages need to capture attention and keep it—that’s where I come in. I craft immersive experiences that guide visitors seamlessly from first impression to next step. Take this page, packed with expressive language, to bring a world-first in product design to life. The work went on to earn a prestigious Red Dot Brand and Communication Award—a recognition of the campaign’s creative impact and the power of compelling communication.

Creating engaging social content takes more than a clever caption. Without personality and a strong narrative, even important messages can get lost in the scroll. So, for this awareness campaign, I wrote a four-part storytelling series designed to pull audiences into the story and keep them coming back. More than promotion, it was about building an experience people wanted to follow.

My secret weapon? Humor. Used well, a little wit can make even the most polished message feel human, authentic, and memorable. That’s exactly what I brought to these animated scripts. And yes, I wrote for animation.